Facebook to Prioritize 'Trustworthy Media'

SpaceX's Falcon 9 rocket lifts off in the air as seen from El Sugundo California U.S. in this

SpaceX's Falcon 9 rocket lifts off in the air as seen from El Sugundo California U.S. in this

Facebook CEO Mark Zuckerberg is calling on its users to help rank news sources on the platform, based on the metric of trust.

The new "trusted sources" ranking aims to "make sure the news you see, while less overall, is high quality" and "helps build a sense of common ground" rather than sow division, Zuckerberg said.To do so, he said, Facebook chose to rely on member surveys as the most "objective" way to rank trust in news sources. Many already have begun to do so, as traffic from Facebook has steadily declined over the past year.

The firm said the social network community would determine which outlets are reliable via the use of user surveys.

This change, though, does not come without impact to users, businesses, and the overall social media landscape.

Given that social media has so far failed miserably at doing so - Twitter this past weekend informed almost 700,000 users that they had been exposed to Russian propaganda - it's an open question as to whether that's even possible.

The decline follows the news last week that Facebook would de-prioritise brand and publisher posts in favour of users' friends and family.

For many, News Feed is exactly that, an easy and digestible way to see the day's news and read the journalism that you trust, without having to search around the rest of the internet. I've asked our product teams to make sure we prioritize news that is trustworthy, informative, and local.

Facebook revamps to help users fight fake news
The change will affect not only links posted by news outlets but also news stories that individuals share, Facebook said . Facebook will then prioritize news that is trustworthy , informative , and local.

The algorithm now favors friends and family over publishers, brands and news portals to keep the users engage more on Facebook.

Zuckerberg says it struggled with how to decide what news sources are "broadly trusted" in a world with so much division and rather than make that decision itself, which he admits he's not comfortable with, it has handed the decision to is users. We considered asking outside experts, which would take the decision out of our hands but would likely not solve the objectivity problem.

Cleaning up the news feed will surely send more news to people via Instant Articles, and this must be to the financial benefit of Facebook.

This comes after founder of the networking site, Mark Zuckerberg announced the latest change to the site on Facebook.

Some news publishers have expressed concern over Facebook's move.

The change is an attempt to shift the key judgements over bias and accuracy away from Facebook's employees, and onto its user base. Of course, there are worries that survey-takers will try to game the system, or that they just won't be able to differentiate between high-quality and low-quality news sources - an issue made evident by the spread of many fake-news items in the past few years.

If newspapers must shoulder some responsibility for the third-party content they publish, there doesn't seem to be much reason why Facebook should be exempt from the same.

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