Google is reportedly working on a cloud gaming service called 'Yeti'

Report: Google developing a game streaming service codenamed 'Yeti' with console hardware

Report: Google developing a game streaming service codenamed 'Yeti' with console hardware

Codenamed Yeti, the service would deliver playable titles via the internet to gamers, but beyond that we aren't sure about much.

As explained by The Information, Yeti is a streaming service that will allow players to stream games from the cloud rather than downloading them to a hard drive first. The project has gone through multiple iterations, including one that would have worked with the Chromecast, the report said. That means it will run an instance of the game on a Google-operated server and then transmit the data to your home console (again, similar to GeForce Now or PlayStation Now).

Of course, Google has toyed with gaming for years, as The Information report points out, and failed to ever make a serious play to compete with Microsoft, Sony, and Nintendo. The system would be similar to Sony's PlayStation Now, Xbox GamePass and NVIDIA GeForce Now.

Google's VP of product management and VP of engineering are both spearheading the initiative, although what "Yeti" will look like remains a mystery.

In the meantime, Google has been in discussion with "top-tier gaming developers".

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Google hired Phil Harrison, formerly of PlayStation and Xbox, last month which definitely adds some credibility to the claims that Google is going to take the multi-billion dollar games industry more seriously.

One of Google's challenges would be getting game software developers to make titles available for its platform.

Google's YouTube website increased its video game content after Amazon.com acquired the popular Twitch platform for $970 million in 2014. Comparing this to other entertainment industries, the global box office revenue hit $40 billion past year which was a record for them (even though overall attendance was down).

Google has already had discussions with some game developers but now, it is unclear whether or not the company has managed to secure any games for the service.

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