Logan Paul's adverts reduce after rat Taser video

Logan Paul

Logan Paul

YouTube has temporarily suspended ads on all of Paul's channels in response to "Paul's recent pattern of behavior", per a tweet.

In this highly-contested video, Paul can be seen using tasers on dead rats, while also removing a koi fish from a pond and placing it on the ground as an act of animal torture. It temporarily suspended advertising on Paul's YouTube Channels, deeming the content - and a joking reference to taking the "Tide Pod Challenge" - as unsuitable for brands.

"This is not a decision we made lightly", a YouTube spokesman said in a statement to The Washington Post.

Paul tasered a dead rat in one of his first posts back (5 minutes in) on February 5-a video that did feature ads. YouTube also has age-restricted access to Logan Paul's videos.

He had also deliberately tried to monetise the video that violated YouTube's advertiser-friendly guidelines, they said.

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Temperatures have been drifting close - or on occasion beneath - solidifying a great part of the morning. No injuries are reported at this time.

The company took action against Paul after he returned to the platform this week and continued to post offensive videos.

This is a bigger effect for Paul than YouTube's first punishment, which simply removed Paul from Google Preferred, the company's top-tier ad group for creators. Less than one week later, however, he has found himself with a temporary suspension by YouTube from displaying ads on his channel after filming himself using a Taser on a#dead rat. More to the point, however, is that YouTube is acknowledging Paul's antics might have negative effects well outside his channel.

Paul does have other revenue streams, however, such as his merchandise line which is quite popular amongst his millions of fans. In a blog post this month, YouTube Chief Executive Officer Susan Wojcicki said the site is developing policies that would lead to consequences if a creator does something "egregious that causes significant harm to our community as a whole".

Neither Paul nor his representatives have commented on YouTube's recent decision. (The tweet appears to have been deleted.) Both instances are examples of why Paul's videos are unfit to run ads, according to YouTube.

"As you guys know, YouTube cut my adsense in half", he says in the video, before YouTube pulled all his ad revenue, "so I am gonna need you guys to buy all my merch, Marverick merch, of course, so I don't lose my house".

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