Why an increasing number of young people are abandoning Facebook

Facebook vs Snapchat chart

Facebook vs Snapchat chart

In 2018, the number of Facebook users is expected to decline by 5.6% in the 12-17-year-old users group and by 5.8% in the 18-24-year-old users group.

The number of British social media users aged between 12 and 24 who are regularly logging in to Facebook will fall by 700,000 to 6.7 million this year, leaving the company with just 71% of the market share, according to EMarkerter research.

Facebook has long hoped that Instagram could keep the young ones hooked, but services like Snapchat are more alluring than the two services. The trend of dropping Facebook seems to be popular among young millennials as well, as the rate of use for 18- to 24-year-olds is projected to drop a substantial 5.8%. Instagram, which is owned by Facebook, will add an estimated 1.6 million users of the same age group this year-which would still make it the largest social media platform besides Facebook. Facebook lost approximately 2.8 million U.S. users under 25 past year, a small amount in comparison to the company's vast user base but indicative of a general decline in interest for the platform amongst younger Americans.

If there is an exodus of younger users from Facebook, where are they headed to? eMarketer's research said young people are switching their allegiance to either Instagram or Snapchat or both.

The shift is also interesting in light of Facebook incorporating several of Snapchat's unique features on its various subsidiary sites like Instagram.

Facebook, meanwhile, is still gaining more monthly users, but mainly in older age groups. "That's the predicament Facebook is in", said eMarketer principal analyst Debra Aho Williamson.

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According to latest forecasts, around 43% of United Kingdom social network users will be on Snapchat.

Facebook's growing reputation as a platform for older users may be another turn off for younger users. So, where are they migrating to? eMarketer has more bad news for Facebook.

But today's report has suggested rival Snapchat is now hoovering them up instead.

Smith's 17-year-old son Finnegan, who spends the bulk of his social media time on Snapchat and occasionally Instagram, recently deleted the Facebook account that he rarely used. The number of total users in the USA this year will grow by just under 1% to 169.5 million, according to eMarketer. Snapchat, on the other hand, is expected to add 1.9 million users in that age group.

The number of total Facebook users in the USA will reach 169.5 million this year, up just under 1% from 2017.

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