Zombie Cambridge Analytica told 'death' can't save it from the law

ICOVerified account        @ICOnews

ICOVerified account @ICOnews

The enforcement notice (PDF) sent to SCL Elections explained that as well as believing Cambridge Analytica had held back information, there was not an "an adequate explanation of where the data had been obtained from or how it would be used".

The decision paves the way for tens of millions of Americans to demand the return of their personal data under British data protection laws.

Cambridge Analytica, the company mired in the middle of Facebook's user privacy scandal, may be shutting down and filing for bankruptcy, but its problems are far from over. Carroll appealed to the ICO for the consulting firm to share the personal data it gathered on him.

"This should solve a lot of mysteries about what the company did with data and where it got it from", Caroll said in a statement, according to The Guardian.

Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the Company's efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.

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The controversy dates to 2015, when Cambridge University academic Aleksandr Kogan and his company Global Science Research posted a quiz app on Facebook, called "This Is Your Digital Life", to gather data on 270,000 users and the users' friends, then shared it with Cambridge Analytica.

Consultancy firm Cambridge Analytica has offices in London, New York, Washington, as well as Brazil and Malaysia.

'Within the United States alone, we have played a pivotal role in winning presidential races as well as congressional and state elections, ' with data on more than 230 million American voters, Cambridge Analytica claims on its website.

The professor had previously sought access to the data the firm had collected about him.

Data privacy activists say that it sets a precedent that would enable millions of other U.S. voters to request information that the company had collected on them.

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