Supporting election integrity through greater advertising transparency

Kent Walker headshot

Kent Walker headshot

Learning from the Facebook fiasco, Google has rolled out new policies for verifying election advertisers in the United States that require additional verification for anyone who wants to purchase an election ad on Google in the country.

Google has announced new election advertisement policies rolling out this week.

Google has introduced new policies for US election ads across its platforms to improve transparency of political issue advertisem. Google says that it's going to release a new Transparency Report this summer which will be specifically focused on election ads.

Similar to Facebook, Google will also require election ad creators to include a "clear disclosure of who is paying [for the ad]", but it's unclear what exactly that might entail.

"Our work on elections goes far beyond improving policies for advertising". The report will be joined by a searchable library of election ads, enabling anybody to see which ads have been purchased on Google and who paid for them.

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"We're investing heavily in keeping our own platforms secure and working with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on".

"We know we were slow to pick up foreign interference in the 2016 U.S. elections", Goldman and Himel said in the post. The company has partnered with the National Cyber Security Alliance and Digital Democracy Project, and they are now funding programs for campaign members, staff members, and elected officials.

Google has also developed a set of tools aimed at helping those at greater risk of online attacks called "Protect Your Election" and has partnered with the National Cyber Security Alliance and the Harvard Kennedy School's Digital Democracy Project to provide security training for elected officials, campaigns, and staff members.

Mark Zuckerberg, Founder and CEO Facebook, was also criticized by Congress and others for Facebook's election ad failings in 2016 and the recent Cambridge Analytica scandal.

Facebook's plan to address the issue involves increasing transparency. Stay tuned for more announcements in the coming months.

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