Amazon Fire TV Cube is an Alexa Powered Universal Remote

Amazon launches Echo Look in U.S., could popularize computer vision via Alexa

Amazon launches Echo Look in U.S., could popularize computer vision via Alexa

Air France customers equipped with Amazon Echo, a fully voice-controlled speaker, will be able to enjoy Alexas services for free.

For convenience, Amazon will bundle the Fire TV Cube with an IR signal extender in case you have a peripheral inside a cabinet. The Fire TV Cube can use Alexa to answer queries and play some music if you want, but it's a Fire TV device first, and it's connected to your TV to control that equipment and you can even play music that way if you want to listen with better speakers.

While the Cube aptly blends Fire TV and Amazon Echo functionalities, there's an extra reason why you might want to get your hands on it. It also includes the same beam-forming, noise-reducing, and echo-cancelling tech found in older Echo devices. Simply ask Alexa to navigate and control content in popular apps, including Netflix, Prime Video, Hulu, ESPN, FOX NOW, SHOWTIME, STARZ, PlayStation Vue, CBS All Access, and NBC. Unveiled on June 6, the $399 Beam also offers Alexa at launch with voice control for select TV commands as well as select streaming services on Fire TV, and it will also add both Apple AirPlay 2 and Google Assistant down the road. To use, send in two photos of different outfits and in about a minute, Style check will return a recommendation based on fit, colour, styling, and current trends, plus an explanation of why one is better. With far-field voice control, Echo can do all this from across the room.

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And then there's the third thing: the Fire TV Cube triples as a universal remote. The new device can also do typical Alexa tasks, such as playing "Jeopardy!" or fetching the weather, even when the TV is off. The company says cable boxes from providers such as Comcast, Dish, and DirecTV are all supported. You can also purchase the Cube with a bundled Amazon Cloud Cam for $199.98.

"We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about", said Marc Whitten, Vice President of Fire TV. Amazon Prime members that pre-order the device on June 7 or June 8 will pay $89, giving them a $30 discount.

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