Colin Kaepernick appears in provocative Nike ad

Colin Kaepernick is suing the NFL having not played since 2017

Colin Kaepernick is suing the NFL having not played since 2017

Shares in Nike tumbled early Tuesday amid worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales.

The company received significant backlash after announcing the deal with Kaepernick.

It remains to be seen whether Nike's decision to make Kaepernick its poster boy will hurt the company in the long run, but at the very least, it is a risky move.

They said it alienated them from the brand and made them choose between their "favorite shoes" and their country.

This message has already been retweeted hundreds of thousands of times by the players many supporters, despite calls from Trump for the National Football League to fire players who disrespect the American flag. "They really use their platform in ways that are unfathomable".

Nike primarily targets younger customers including teens, and since 2017 it has focused on what it calls "key cities," like NY and Los Angeles, and has driven growth by "deeply serving" the customers who live there.

The most outraged by the move were veterans.

Aretha Franklin’s Funeral Is Going To Be Epic - DETAILS HERE
Among those offering words will be former President Bill Clinton , the Rev. Franklin died August 16 of pancreatic cancer at 76. Jesse Jackson and Smokey Robinson .

And while Kaepernick has been somewhat elusive over the past few years - he's picked his spots when it's come to speaking publicly and stepping into the spotlight - his presence remains felt in the National Football League (and across sports), even if he's not on a roster. There's a #grabyourwallet movement on the left urging consumers to boycott Trump-affiliated companies and others.

Nike has in recent months been under scrutiny for its culture and accusations that women are not adequately represented in its leadership ranks.

The quarterback had a previous deal with Nike but it was due to expire.

The advert comes just days after Kaepernick was cheered by spectators when he appeared alongside fellow player and activist Eric Reid at the US Open tennis tournament to watch Serena Williams on Friday.

But as expected, following the release of the campaign on September 3, clueless racists took to social media to air their dismay and burn their footwear or apparel with the Nike swoosh.

John Rich of country music duo Big & Rich slammed Nike for making embattled former quarterback Colin Kaepernick as the face of its "Just Do It" campaign.

Additionally, skateboarder Lacey Baker, who shared a snap of herself catching air on her board Monday, with the caption 'It's only a insane dream until you do it, ' is also featured in the campaign. The rule was subsequently suspended after it drew the ire of players, who continue to negotiate with the owners of a league suffering falling viewership and that plays under increased scrutiny of head injuries.

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