National Football League responds to Colin Kaepernick, social justice issues

People are burning Nike because Colin Kaepernick fronts its new campaign

People are burning Nike because Colin Kaepernick fronts its new campaign

In August 2016, Kaepernick began the movement to kneel during the US national anthem in protest of racial injustice.

Trump spoke with Vince Coglianese and Saagar Enjeti of the Daily Caller where he called Nike's ad a "terrible message".

He's said team owners should fire players for taking a knee, and suggested that players who don't stand "shouldn't be in the country".

Kaepernick and the league haven't been on the best of terms lately, considering Kaepernick has taken them to court after suing them for collusion. The main image is a close-up of Kaepernick's face with the following words imposed on the frame: "Believe in something".

After the campaign was released, Williams praised her co-star saying: "I think every athlete, every human, and definitely every African American should be completely grateful and honoured at how Colin and Eric (Reid) are doing so much more for the greater good". The quarterback has also filed a grievance against the National Football League, alleging that owners have purposefully denied him employment.

Kaepernick is a divisive figure in the sports world and the political landscape for starting the form of protest in which football players kneel during the National Anthem.

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Though he's reportedly had a deal with Nike since 2011, amid other shoe companies expressing interest in the quarterback-turned-activist, Nike reportedly negotiated a new "star" deal with Kaepernick that will include his own clothing line and royalties.

John Rich of the country duo Big and Rich, tweeted along with a photo, "Our Soundman just cut the Nike swoosh off his socks. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities", Jocelyn Moore, the NFL's Executive Vice President of Communications and Public Affairs said.

The ex-San Francisco 49ers player has been chosen to help mark the 30th anniversary of the brand's famous Just Do It slogan.

Kaepernick was unveiled on Monday as one of the faces of a new advertising campaign from Nike, the NFL's official apparel suppliers.

The "Videodrome" actor then shared the news of Nike's stock dropping throughout the day.

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